Overview

Learn international marketing by doing it

Stand out in a competitive global marketplace with Hult’s one-year Master's in Marketing. Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.

In one intensive year, you'll learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth.

Key skills developed:

Customer Engagement

Social Media

Digital Marketing

Financial Acumen

Customer Experience

Key program features

  • Full-time (one year)

  • On campus

  • Home campus options: Boston, London, San Francisco

  • Eligible for Dual Degree & STEM study options

  • Start date: September 2025

Your program at a glance

Throughout your Master's in Marketing, you’ll take the knowledge and skills you learn in class and continually test them—and yourself—through practical application.

You'll study three core modules, each with an integrated business challenge. You’ll then take summer electives to broaden your knowledge or complete a specialization track aligned with your career goals.

Program building blocks:

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    For Those Made to Do

    Required Modules

    Core Modules

    Gain the foundational business skills needed in any marketing career with a practical, challenge-based approach that enables intensive skills development and continuous practical application.

    Choose Your Own

    Electives

    Whether you have a clear career target or want to try different paths, your electives give you flexibility to increase your knowledge across a range of business subjects.

    Choose Your Own

    Specialization Track

    Study a marketing specialization track to complement your core master's program and upskill for your future career.

    Choose from: Analytics, Branding, Generative AI

    Master's in Marketing curriculum:

    Sep - Dec

    Core Module 1: Foundations

    Courses

    • Program Immersion

    • Communicating With Impact

    • Business Insights Through Data

    • Financial Literacy for Marketeers

    • Design Thinking for Innovation

    • AI and the Future of Work

    • Consumer Behavior

    Business Challenge 1: AI Challenge
    Jan - Feb

    Core Module 2: Markets

    Courses

    • Teamwork & Collaboration

    • Digital Marketing Strategy & Execution

    • Data Visualization

    • Brand Management or Track Course #1

    Business Challenge 2: New Market Challenge
    Mar - Apr

    Core Module 3: Growth

    Courses

    • Influencing Others

    • Project Planning & Execution

    • New Product Development

    • Business Development or Track Course #2

    Business Challenge 3: Impact Challenge
    May - Aug

    Summer Electives

    Broaden your knowledge with the choice of 150+ elective courses OR complete the required track course for a specialized master's.

    4 summer electives or track courses required to complete your degree.

    Specialization tracks

    Get the deep expertise for the career you want.

    To earn a specialized Master's in Marketing, you must complete a set of track-specific courses designed to enrich your leadership skills and specialist business knowledge.

    Master's in Marketing /

    Analytics

    Add a sought-after analytics focus and earn a highly in-demand STEM degree that’ll maximize your career opportunities post-graduation.

    STEM Degree
    post-its-groupwork

    Master's in Marketing /

    Branding

    Develop your expertise in brand strategy and identity, gain a greater understanding of consumer behaviour, and create meaningful connections with your target audience.

    Master's in Marketing /

    Generative AI

    Explore cutting-edge techniques to harness AI for creative content generation and personalized customer experiences, as well as to leverage insights and automation tools.

    Campus Locations

    Get global experience

    Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.

    You'll choose one home campus for your core program and travel to others for electives with Global Campus Rotation and international city seminars.

    Career Development

    Personal career support at every step

    We work with every student individually to set a targeted strategy, equip them with the right tools, and guide them on a clear path to achieve their career ambitions. The results speak for themselves.

    People from every part of the world, intense class debates, skills in all aspects of business and marketing, and my dream job—Hult offered me all this and more.

    Jasmin Manzano

    Filipino/American

    2020

    %

    88

    of Hult master's graduates were employed after 6 months

    %

    83

    of international Hult master's graduates at US campuses gained employment in the US

    %

    52

    increase in pre-master's salary, Financial Times, Masters in Management Ranking, 2024

    Double your skills with a Dual Degree

    Standing out in today’s crowded job market is all about skills and a Dual Degree from Hult is the ultimate skills builder.

    Combine your Global One-Year MBA or one-year master’s degree with a second specialist master's to create the ideal skillset for the role you want post-graduation—with just 18-months of study.

    Explore Dual Degree Options

    Dual Degree Deadline

    October 31, 2024

    Applicants are also eligible for a partial tuition award on their second degree. This is available for a limited time and applies only to the Dual Degree program.

    Admissions & Fees

    What it costs & how to apply

    Your education is undoubtedly one of the most important investments you will ever make. Throughout the application process, we will work closely with you to help you understand the options available to you to finance your degree, including scholarship opportunities.

    Entry requirements

    • Bachelor’s degree in a business-related field OR Bachelor’s degree in any subject + one year’s relevant work experience
    • Proficiency in English (TOEFL/IELTS/PTE)
    • Successful application process

    Take this short questionnaire to check if you meet the entry requirements.

    What we look for

    If you’re made to do, then the chances are, you’re made for Hult. We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset.

    Scholarship Deadline - Round 2

    November 30, 2024

    Priority is given to those who apply by the application deadline. Our enrollment team will support and guide you through the entire process.

    Billed cost of attendance for 2025 - 2026

    BostonSan FranciscoLondon
    Program fee¹58,500 USD 58,500 USD 45,800 GBP
    Other student-related costs²3,860 USD 3,860 USD 1,760 GBP

    Estimated expenses³

    BostonSan FranciscoLondon
    Housing18,000 USD 18,000 USD 14,000 GBP
    Living12,000 USD 12,000 USD 9,000 GBP
    Books & course materials⁴1,000 USD 1,000 USD 700 GBP

    Application fee: 95 USD

    • ¹ A non-refundable Confirmation Deposit counts toward the Annual Program Fee.

    • ² Includes Insurance (provider varies), and Library which includes cases, articles and other licensed materials.

    • ³ Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.

    • ⁴ Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.

    • ⁵ Dubai fees include VAT

    For a full breakdown of our fees, terms & conditions, and scholarships, please visit the following pages:

    Download Brochure

    Download a brochure for an in-depth look at Hult’s master’s programs.

    Communicate With Us Your Way

    Our international team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

    Scholarship Deadline - Round 2

    November 30, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.

    ★★★★✩

    In 2022, Hult received a 4.03/5 Satisfaction Score from its students. More on Hult Reviews →