Foundations

Get ready to immerse yourself into the world of a global marketing professional. Nail the essential foundational skills, from consumer behavior to data, finance, and communication.

Courses in this module

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Core Course

Program Immersion

Begin your program with an immersion experience. This is where you’ll first practice essential business skills to prepare for the program and assess your readiness on commonly used concepts and tools for industry and career preparation. You’ll begin to develop communication and teamwork skills, reflect on your personal journey, and build a strong foundation for your ongoing success.

Key Topics & Skills

  • Business, Finance & Communication Fundamentals

  • Academic & Program-Specific Skills, Tools & Essentials

  • Career, Professional & Personal Development

Core Course

Communicating with Impact

Effective communication enables leaders to grow their impact in the world as part of a global community. In Communicating with Impact, you will learn to use storytelling as a powerful communication tool to inform, engage, motivate and inspire others. You will also develop presentation skills for success in business environments by learning how to create and deliver a clear, concise, and compelling pitch.

Key topics & skills

  • Communicating with Individuals & Groups

  • Presentation Skills: Storytelling

  • Presentation Skills: Pitching

Core Course

AI and the Future of Work

This course will explore the impact of artificial intelligence (AI) on the future of work, specifically from a business perspective. It will cover topics such as automation, blockchain and other Web3 technologies, and the ethical considerations of AI in the workplace. Students will gain a better understanding of the opportunities and challenges presented by AI, and how it can be leveraged to drive innovation and competitive advantage.

Key Topics & Skills

  • Overview of AI and Current State of AI in Business

  • Applications of AI through Organizational, Strategy, and Leadership Lenses

  • Business Opportunities to Web3 Technologies

Core Course

Business Insights Through Data

Successful businesses compare past business performance with newly acquired information to visualize industry trends and make decisions. Using data analysis helps companies predict industry and market trends and adapt accordingly. This course will help students understand and apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to their businesses and clients.

Key topics & skills

  • Data & Decisions

  • Describing Categorical & Numerical Data

  • Association Between Variables

  • Normal Probability Models

  • Samples & Confidence Intervals

  • Regression Models

Core Course

Design Thinking for Innovation

The business environment is transforming from one of scale, predictability, and rigidity to one of speed, agility, and fluidity. And so business management approaches need to change accordingly. Some of the most successful companies have integrated design thinking into a culture where creativity and drive are transformed into implementation and delivery. You’ll apply holistic design thinking methodology to 21st century business challenges.

Key topics & skills

  • Market Research & Understanding the Customer Need

  • Mapping the Customer Journey

  • Design Thinking Methodology

  • Ideation & Testing of New Products

  • Product Positioning in the Market

Core Course

Financial Literacy for Marketers

As a business professional, you’ll need to understand and analyze financial reports and business problems as well as create budgets. Gain the financial knowledge that marketers need to assess financial performance and health of companies, determine pricing strategies, perform profit planning, and budget for operating activities and new project proposals.

Key topics & skills

  • Financial Reporting & Analysis & Breakeven Analysis

  • Alternative Pricing Strategies, Cost Behavior, Profit Planning

  • Budgeting, Cash Flow & Capital Investment

  • Evaluating Performance & Financial Health

  • Pricing Strategy, Planning & the Importance of the Triple Bottom Line for Marketing Strategy

Business Challenge

Business Challenge: AI Challenge 

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Scholarship Deadline - Round 2

    November 30, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.