Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.
Core Course
Teamwork & Collaboration
In modern organisations most of the work is done in teams and so the ability to work with others is fundamental in business. The Teamwork & Collaboration course will lay the foundations for effective teamwork by understanding yourself – your behavioural style and mindset. The course will then focus on how to collaborate with others in a variety of contexts. You will develop a broad repertoire of tools to collaborate and negotiate across cultural and generational boundaries in a range of situations.
Key Topics & Skills
Personal Development
Giving and Receiving Feedback
Collaboration
Diversity
Negotiation
Core Course
Analyzing Business Processes (or MIM Track Course 1)
Organizations can be conceptualized as a series of interlinked business processes. This course will explore designing, assessing, and improving business processes in product and service organizations.
Track Options: Analytics | Entrepreneurship | Finance | Marketing
Key topics & skills
Delivering Value Through Operations Management
Value Chain Analysis
Process Analysis
Process Improvement
Improving Supply Chains
Core Course
Data Visualization
While data is critical for making well-informed decisions, how you present and analyze data to stakeholders can make the difference between a new or improved business model and a missed opportunity. This course covers the design concepts involved in visualizing and analyzing data for decision-makers. You’ll use market-ready tools to perform ETL processes and create storytelling using data visualization tools.
Key topics & skills
Exploratory Data Analysis Using Visualization in Tableau
Evaluation of Visualization Design Alternatives
Data Transformations
Domain Specific KPIs Application
Dashboards and Story Creation
Core Course
Digital Marketing Strategy & Execution
Explore the full range of digital marketing platforms and activities, with best practice and innovation opportunities in mind. Consider the digital customer journey, online marketing, SEO, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.
Key Topics & Skills
Marketing Strategy for the Post-Digital Consumer
User-Generated Content & Co-Creation
New Media Channels & Audiences
Transmedia storytelling
Execution, Implementation & Measurement of the Digital Marketing Strategy
Business Challenge
Business Challenge: New Market
Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.
Key Topics & Skills
Cross Functional Strategic Decision Making, Planning & Coordination
Analyzing Real & Simulated Business Cases
Team Leadership & Dynamics
Courses and challenges subject to change
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