Growth

Boost your marketing acumen with product development and sales strategies—and apply everything you’ve learned in your final Business Challenge experience, launching a new product into a new market.

Courses in this module

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Core Course

Influencing Others

Influencing people is key to reaching shared understandings and goals in business. In Influencing Others, you will learn how to use influencing and persuasion tools to enable you to change people’s viewpoints and behaviours, helping you to maximise your impact in a variety of organizational contexts. Crucially, you will learn how to apply your skills to situations where you either do not have or cannot rely on formal positions of authority.

Key topics & skills

  • Persuasive Communication

  • Influence Without Authority

  • Managing Up and Across

Core Course

Financial Management & Decision Making

All managers contribute to, and are responsible for, certain financial functions within a company—profit planning, breakeven analysis, operating budgets, capital budgets, and variance analysis. This course prepares you to understand and contribute to financial processes and decisions while understanding key performance and valuation metrics.

Key topics & skills

  • Introduction to Capital Budgeting, Financial Markets & Stocks

  • Risk, Return & Bond Valuation

  • Projections & Sustainable Growth Rate

  • Capital Budgeting & Corporate Valuation

  • Performance Management Systems, KPIs & Integrated Reporting

Core Course

Project Planning & Execution

A key driver for competitive advantage is the successful planning and execution of projects. Equip yourself with a set of best-practices, tools, and project management frameworks to allow you to work successfully in a variety of project environments.

Key topics & skills

  • Project Definition, Planning Methodologies & Tools

  • Time, Cost & Resource Planning

  • High Performing Teams

  • Global & Remote Project Execution

  • Sustainable (Green) Projects

Core Course

Sales Management (or MIM Track Course 2)

The sales process is essential to building a relationship between company and customer, gathering important market research for product development, and operationalizing the promise of the brand. Build your sales skills and gain an understanding of the fundamental elements of the sales process in the ever-evolving digital landscape.


Track Options: Analytics | Entrepreneurship | Finance | Marketing


Key topics & skills

  • Business Development in B2B Markets & Supply Chain Integration

  • Regulations & Policies When Selling in International Markets

  • Building Loyal Customers Through Brand Engagement

Business Challenge

Business Challenge: Impact 

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Scholarship Deadline - Round 2

    November 30, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.