Marketing Major - BBA | Hult Undergraduate

MAJOR OR MINOR IN:

Marketing

Effective marketing changes people's lives. It understands what they want, what they need, when, and how. Good marketers drive the strategy of the business by combining analytical focus with creative ingenuity. Complete two marketing modules to qualify for a minor in marketing, or four for a marketing major.

AT A GLANCE:

4 x modules
Intermediate - Advanced
Major or Minor
Counts towards CIM qualification

Learn More

What you'll learn

Researching the 4C’s: Customers, competitors, the company, and context

Market orientation and product positioning

Creating and managing a unique brand

The 4P’s of the marketing mix: Product, price, promotion, and place

Sales pipeline management

Professional Skills

DEVELOP THE FOLLOWING:

Brand management
CRM
Consumer segmentation
Digital marketing
Market research
Market positioning
Marketing analytics
Marketing mix
Promotion
Social media marketing
Business development
Sales

Why Marketing?

All business strategy needs marketing: researching and analyzing your customers, your competitors, and your own company. You need to find the gap in the market, position yourself, create your brand, and promote it. Marketing covers it all.

Marketing 1

Come to grips with the entire marketing process, from market research through to the marketing mix.

OVERVIEW:

Credits: 7.5
Difficulty: Intermediate
Requirement: Core modules 1, 2, 3

Marketing 2

Market Insights & Consumer Understanding

All marketing starts with understanding the customer, their behaviors, likes, and loves.

OVERVIEW:

Credits: 7.5
Difficulty: Advanced
Requirement: Marketing 1

Marketing 3

Mastering Marketing Communications

The marketing that everyone sees: ads, promotions, PR, and communications.

OVERVIEW:

Credits: 7.5
Difficulty: Advanced
Requirement: Marketing 1

Marketing 4

Business Development & Sales Management

The ultimate purpose of marketing is to reach your target segment and increase sales.

OVERVIEW:

Credits: 7.5
Difficulty: Advanced
Requirement: Marketing 1

We got to create a go-to market strategy, so I tested my business idea and got feedback that would help my business succeed after graduation.

Abdel ElMenshawy

Egypt

Class of 2017

The Chartered Institute of Marketing (CIM)

For over 100 years, CIM has supported the marketing sector. With members in more than 100 countries, CIM strives for business leaders and opinion formers to recognize the positive contribution professional marketing can bring to their organizations, the economy, and wider society

We support, develop, and represent marketers, organizations and the profession all over the world. Our ability to award Chartered Marketer status recognizes a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses.

Find out more about CIM by reading our blog

Application deadline: March 1, 2025

There's still room in our undergraduate program for students like you.

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Application deadline: March 1, 2025

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