Master’s in Management

Marketing Specialization Track

Build the strategic, creative, and commercial skills to understand customers, shape brands, and drive growth.

AI Built into Your Degree

Complete the AI Lab and earn a Hult Certificate in Applied AI

Study in

Boston, London, or Dubai

Duration

One year | As part of the Master’s in Management program

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Turn customer insight into business impact

Marketing sits at the intersection of people, creativity, data, and commercial decision-making. The Marketing Track helps you understand how those pieces work together.

You’ll explore how to research customers, identify opportunities, develop products, build brands, shape pricing strategies, and bring ideas to market through digital channels. You’ll also develop the communication, collaboration, and critical-thinking skills needed to turn a marketing recommendation into action.

The track combines a broad management foundation with focused marketing expertise—giving you the flexibility to pursue roles across brand management, product marketing, customer insights, digital marketing, and marketing strategy.

Course examples

Brand Management

Pricing Strategies

Customer Acquisition Through Digital Marketing

New Product Development

Marketing Strategy & Execution

The Marketing Track could be a strong fit if you:

Want a broad business foundation with a focused marketing pathway

Are interested in brands, customers, products, or growth

Enjoy combining creative thinking with commercial decision-making

Build a portfolio of applied work

Your broader Master’s in Management experience includes real-world challenges, a capstone project, and opportunities to create outputs you can discuss with future employers.

Depending on the project, outputs could include:

Customer and market research

Brand positioning recommendations

Digital marketing strategies

New product concepts

Go-to-market plans

Campaign and content strategies

Data-informed marketing recommendations

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Marketing in an AI-enabled world

AI is changing how marketing teams research, create, test, and optimize. The Hult AI Lab gives you dedicated opportunities to apply AI to analysis, automation, content generation, and productivity.

You’ll learn how to work with AI tools while developing the judgment to evaluate their outputs, identify limitations, and make responsible decisions. That combination matters in marketing—because speed is useful, but knowing what is relevant, credible, and valuable is what creates impact.

Where you’ll study

Marketing does not happen in one market, one culture, or one channel. Your Hult experience brings you together with classmates from around the world, giving you the opportunity to test your assumptions and see business problems from different perspectives.

The Master’s in Management is based at Hult Boston, Hult London, or Hult Dubai, with opportunities to expand your global experience through campus rotations and city seminars, subject to availability.

You’ll build the ability to adapt your thinking across markets, communicate with people who see problems differently, and develop ideas with an international audience in mind.

Put your marketing skills to work

The Marketing Track can help you build toward roles that connect customer understanding with commercial results.

Possible career directions include:

Brand manager or strategist

Product manager

Marketing manager

Marketing strategist

Customer insights analyst

Digital marketing specialist

Growth marketing manager

Your career path will depend on your experience, interests, skills, and the opportunities you pursue. Hult’s Careers team can support you as you define your direction, build your professional profile, and prepare for the recruitment process.

Start your journey

The Marketing Track is part of Hult’s one-year Master’s in Management program.

We’re looking for students who’ll make an impact—not just in business, but in the world.

We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset.

Launch Your Career